Susan Crowley, CPP
Why Hire A Certified Photographer?
Studies show that certification is the most widely recognized consumer credential. Consumers may not know a lot about professional photography, but they know that certification should ensure professional-quality goods and services. Clients in every industry seek out credentialed professionals, as the public recognizes certification as a sign that one is an authority in the field.
At the time of this posting (2013) only about 2,000 Certified Professional Photographers in the world. Only 4 are located in Southeastern Massachusetts.
A Certified Photographer designation offers potential clients an assurance, not just of quality, but of technical skill and artistic expertise.
As the leading certifying agency for imaging professionals, the Professional Photographic Certification program is recognized throughout the industry. Those who have earned the Professional Photographic Certification have passed a comprehensive written exam measuring their technical expertise, and have successfully submitted their work to a panel of judges for review and approval.
Pricing Justification: The digital era has made it much easier for inexperienced part-time and fly-by-night photographers to throw their hat into the ring, undercutting professionals with rock bottom prices. Certification is an easy way to help consumers understand and appreciate your level of experience and talent.
Validation: Certification is granted by the Professional Photographic Certification Commission, an objective third party who validates your expertise, and that speaks volumes to potential clients about your skill. When potential clients become aware that Certified Photographers must re-certify every three years, they understand that education, training, and the latest industry techniques and skills are important to you – and your images.
What is Certification?
The certification of specialized skill-sets affirms a knowledge and experience base for practitioners in a particular field, their employers, and the public at large. Certification represents a declaration of a particular individual’s professional competence. In some professions certification is a requirement for employment or practice. Doctors, mechanics, accountants, professional secretaries, surveyors and many others are all required to go through a certification process of some kind.